In Introductory · No date

Eco loves to chase the birds

Its a silly, fun game and I know he means them no harm ... he just loves to watch them fly!!

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BUT HE DOESN'T ALWAYS RUN WHEN I TELL HIM ...

"Go!"

"One-two-three ... GO!"

RTWG CONSULTING SERVICES


— OFFERINGS —


  • Content Marketing Strategy … development & creation -> Roadmapping Session ($750)
  • Case Study, aka "Customer Success Story" … consulting & writing -> case studies ($4600+)
  • Content Creation … articles, blog/newsletter posts, SEO magnets, press releases, query/pitch letters, small business books, etc. -> R.O.P.E.™ Method


— PROCESS —


  1. what to blog posts, on my site then chunked to social media
  2. how to ebooks/downloadable reports and newsletter articles, available as subscriber-only content
  3. self-assessment quiz
    1. Can Customer Success Stories benefit your business?
    2. Are your Customer Success Stories pulling their marketing weight?
    3. pre-qualifier Typeform; dumps into either:
      1. not qualified -> reject or subscribe to newsletter
      2. qualified but not ready to buy -> subscribe to newsletter + follow up email series; offer Roadmapping Session ($750)
      3. qualified and ready to buy -> schedule Roadmapping Session ($750)
  4. Roadmapping Session
    1. pre-session questionnaire
    2. 1 + 1 hour Zoom call to:
      1. go through questionnaire and clarify their needs & wants and communicate the value of customer success stories to their business, touching on how my R.O.P.E.™ Method helps round out a research project & builds a more solid content package
      2. strategic story planning — (or separate call, post acceptance of proposal and payment??)


— PRICE CALCULATION BREAKDOWN —


Steps (price, estimated time to complete, deliverables, per client vs per case study):

  1. pre-qualifier self-assessment
    1. free
    2. 0 … potential client only; linked from within various lead magnets, newsletter issues, etc.
    3. automation moves them to appropriate pre-qualification tier, with notifications of new prospects
    4. per client


  1. roadmapping session
    1. $750
    2. 2 hours + report writing time
    3. Customer Roadmap Report/proposal
    4. per client


[1st quarterly payment upon acceptance of proposal, before #3]


  1. strategic story planning
    1. $1500
    2. 2 hours
    3. inventory of current stories, wish list for future content, use plan for stories*
    4. per client


  1. uncovering customer candidates
    1. $750
    2. <1 hour, unless I'm conducting any customer pre-qualification interviews, then add 30 mins per customer
    3. documents/guides* to help them gather lists of potential customers willing to share success stories, questionnaires* for sales reps, etc., to uncover ideal story possibilities, customer pre-qualification questionnaire*/interview
    4. per client


  1. securing customer permissions
    1. $500
    2. 1 – 3 hours
    3. customer pitch packet*, customer sign off to proceed with research
    4. per case study


[2nd quarterly payment upon delivery of customer agreement to proceed, before research, interviews begin]


  1. intelligence gathering/research
    1. $1000
    2. 2 (background research) + 1 (client interview) + 1 (customer interview) = 4 hours
    3. general interview questionnaires (client, customer)*, requests/inventory list for accompanying media (product use photos, headshots, logos, etc.), (potentially, with R.O.P.E only) interview recordings/transcripts or $10,000 – 15,000+
    4. per case study


  1. creating compelling stories
    1. $1500
    2. 4 hours
    3. draft story; drafts of any R.O.P.E products purchased
    4. per case study


[3rd quarterly payment due upon delivery of draft story, prior to sending it to the customer for their review & approval]


  1. customer story sign off
    1. $500
    2. 1 – 3 hours
    3. signed release form, final draft version to customer for review/approval, customer 'thank you' collateral*


[4th quarterly payment due upon customer approval]


  1. leveraging customer stories (R.O.P.E.™ Method)
    1. $5700 [??] … pricing per case study research project, discounts at 3x, 5x, 10x
    2. 6 – 10 hours
    3. R.O.P.E content:
      1. sales rep cheat sheet/talking points script — $1000, 1 hr
      2. trade magazine article(s)° — $3000, 3 hrs
      3. trade magazine pitch letter° — $1500, 2 hrs
      4. press release° — $1250, 2 hrs
      5. customer/internal newsletter article — $750, 1.5 hrs
      6. blog posts (x3) — $1500, 2.25 hrs
      7. email sequence — $2500, 3hrs
      8. case study booklet/small business book — $14000, 4 hrs (only available if purchasing 10x case studies) … $8400
      9. presentation data points — $350, 2 hrs
      10. SEO magnet — $25000, 5 hrs (only available if purchasing 10x case studies) … $15,000
      11. content chunking list — $500, 2 hrs
      12. content distribution calendar — $750, 3 hrs
      13. white paper — $7500, 5 hrs


Totals: [1 – 8] $6500, 15 – 19 hrs + [t1]

1st case study = $750 + $5750 = $6500; remaining case studies = $3500 ea. minus percentage per group:

@3 = 10%

@5 = 12.5%

@10 = 15/20%



— R.O.P.E™ METHOD TIERS —

These are likely internal-only samples; individual requirements will be determined in the Roadmapping Session.


Platinum — all 11 options; $53,350, 32.75 hrs …  $32,010 (-40%), 16.375 hrs


Gold — $15125, 20.25 hrs … $10285 (-32%), 10.125 hrs

  • trade magazine article(s) — $3000, 3 hrs
  • blog posts (x3) — $1500, 2.25 hrs
  • trade magazine pitch letter — $1500, 2 hrs
  • press release — $1250, 2 hrs
  • sales rep cheat sheet/talking points script — $1000, 1 hr
  • presentation data points — $350, 2 hrs
  • content chunking list — $500, 2 hrs
  • content distribution calendar — $750, 3 hrs
  • email sequence (nurture campaign) — $2500, 3 hrs
  • all productized services — $2775, 0 hrs


Silver — $11125, 15 hrs … $8010 (-28%), 7.5 hrs

  • trade magazine article(s) — $3000, 3 hrs
  • trade magazine pitch letter + data sheet on best publications— $1500, 2 hrs
  • press release — $1250, 2 hrs
  • sales rep cheat sheet/talking points script — $1000, 1 hr
  • presentation data points — $350, 2 hrs
  • content chunking list — $500, 2 hrs
  • content distribution calendar — $750, 3 hrs
  • all productized services — $2775, 0 hrs


Bronze — $8375, 12.25 hrs … $6281.25 (-25%), 6.125 hrs

  • blog posts (x3) — $1500, 2.25 hrs
  • presentation data points — $350, 2 hrs
  • content chunking list — $500, 2 hrs
  • content distribution calendar — $750, 3 hrs
  • email sequence (nurture campaign) — $2500, 3 hrs
  • all productized services — $2775, 0 hrs


— PRODUCTIZED SERVICES —

(reports, guides, etc., that have individual value … anything above with *)

$2,775


  • use plan for stories — $250
  • documents/guides to help them gather lists of potential customers willing to share success stories — $500
  • questionnaires for sales reps, etc., to uncover ideal story possibilities — $350
  • customer pre-qualification questionnaire — $250
  • customer pitch packet — $750
  • general interview questionnaires (client, customer) — $375
  • customer 'thank you' collateral — $300


— DELIVERABLES —

Case Studies:

  • Customer Roadmap Report/proposal
  • inventory of current stories, wish list for future content, use plan for stories
  • documents/guides* to help them gather lists of potential customers willing to share success stories, questionnaires* for sales reps, etc., to uncover ideal story possibilities, customer pre-qualification questionnaire*/interview
  • customer pitch packet*, customer sign off to proceed with research
  • general interview questionnaires (client, customer)*, requests/inventory list for accompanying media (product use photos, headshots, logos, etc.), (potentially, with R.O.P.E only) interview recordings/transcripts
  • draft story; drafts of any R.O.P.E products purchased
  • signed release form, final draft version to customer for review/approval, customer 'thank you' collateral*
  • how to submit a press release + list of sources